Five questions that reveal where your operation is leaking time and revenue. Answer honestly — the score at the end tells you whether you have a friction problem, a systems problem, or both. Takes four minutes.
Question 01 / 05
When a new enquiry comes in from Rightmove or Zoopla, how quickly does your team respond?
Response speed is the single biggest lever in lettings and sales conversion. Research consistently shows that leads contacted within 5 minutes are 9× more likely to convert than those contacted after an hour.
A
Within 5 minutes, automatically An AI agent or automation handles the first response instantly, 24/7.
B
Within the hour during business hours Someone picks it up quickly when they're in — but not evenings or weekends.
C
Same day, usually It gets done — but not always fast. Depends who's in and how busy they are.
D
When someone gets around to it Enquiries go into a shared inbox. Response time is unpredictable.
Question 02 / 05
How does your team currently handle viewing bookings and confirmations?
Diary management is one of the highest-friction tasks in property operations. Every manual step — checking availability, sending confirmation, chasing no-shows — is time your team isn't spending on revenue-generating work.
A
Fully automated Prospects self-book, receive automatic confirmations and reminders, and no-shows are logged without human input.
B
Partly automated We use a booking tool but someone still manages confirmations or chases manually.
C
Mostly manual, via phone or email A negotiator checks the diary, sends the confirmation, and follows up before the viewing.
How much of your (or your director's) week is spent on tasks that don't require senior judgment?
The "director tax" — senior people doing junior work because the coordination layer is broken — is the most expensive and least visible cost in most property operations. It doesn't show up on a P&L, but it shows up in stagnant growth and constant firefighting.
A
Less than 20% of my week Most operational admin is handled by automated systems or delegated clearly. My time goes on strategy and relationships.
B
Around 30–40% I do some admin but it's manageable. There are clear processes, just not all automated.
C
More than half my week Maintenance chasing, compliance checks, contractor follow-up, renewal reminders — they all land on me eventually.
D
I barely have time to think strategically The operation runs through me. If I step back, things fall through the cracks.
Question 04 / 05
When compliance deadlines are approaching (gas certificates, EPCs, right-to-rent checks), how does your team find out?
Compliance failures in the property sector carry real financial and reputational risk. The question isn't whether you're compliant — it's whether your system is designed to keep you compliant as volume grows.
A
Automated alerts, well in advance Our system flags compliance deadlines 30, 14, and 7 days out. Nothing slips through.
B
Our CRM tracks it We have a system, but it requires someone to check it and act. Not fully automated.
C
Calendar reminders and spreadsheets It works, mostly. Depends on someone remembering to set the reminder in the first place.
D
When the landlord reminds us, or when it's overdue Compliance tracking is reactive. We've had near-misses.
Question 05 / 05
If your operation doubled in size tomorrow — twice the properties, twice the enquiries — what would break first?
This is the stress test question. It reveals where your operation is held together by people rather than systems. The honest answer tells you exactly where your automation priority should be.
A
Nothing — we've built for scale Our systems handle volume. We'd hire for relationships, not administration.
B
Enquiry response speed We'd struggle to keep up with inbound volume without dropping leads.
C
Maintenance and compliance coordination The coordination layer would collapse. Things would fall through the cracks.
D
Everything — the operation runs through key people Doubling volume without doubling headcount isn't possible right now.
What Your Answers Mean
Mostly A
Systems-first operation. You've already built much of the automation layer. The opportunity is optimisation and intelligence — smarter qualification, predictive compliance, leadership-level reporting. The Converter + Command is likely the right conversation.
Mostly B
Partially automated — the gaps are costing you. You have the mindset, not the complete system. The manual gaps (confirmations, chasing, coordination) are small individually but compound fast at volume. The Converter is built for exactly this stage.
Mostly C
People-dependent operation. Your team is keeping it together through effort, not systems. Growth will expose every gap. You're at the stage where a 30-minute Audit call returns the most value — clarity on what to automate first, in what order, with what ROI.
Mostly D
High friction, high urgency. You're already feeling the pain — leads dropping, compliance stress, director overload. The cost of not acting is compounding daily. Start with the Audit. The ROI case will be obvious within the first 30 minutes.
Ready to see exactly what's leaking?
The Audit is a 90-minute session with Jacob. You leave with a written gap analysis and a prioritised automation roadmap — no pitch, no commitment. Most clients recoup the cost within the first week of implementation.